Amazon Isn’t The Only Cloud Company to Figure Out Fulfillment


In case you’ve missed the retail news, Amazon Prime Day happened, and according to Amazon, the company enjoyed its largest sales day ever—with totals reaching $525 million for the day.

The feat is astounding – so astounding that Amazon is now the fifth most valuable company on Wall Street.

What’s a brick & mortar retailer to do in the face of this resounding success? Amazon dominates the online retail market. Big companies like Target, Old Navy, and Wal-Mart may have hosted their own sales for “Black Friday July” but no retailers come close to the scale of Amazon’s operations. Amazon dominated retail news and consumer pockets.

The fact is Amazon – a cloud company – has managed to solve the challenges of ecommerce and digital fulfillment better than any other retailer in existence. Key to this success has been their willingness to hammer away at solving logistics and inventory management. Their focus seems to be paying off for them.

But just because Amazon has had a head start on a technological solution, doesn’t mean other retailers can’t compete. Traditional big box retailers are beginning to pivot and they are investing in solving logistics issues for the digital era. Target, for example is spending BILLIONS of dollars in order to compete.

While a lot of big box retailers are valuable companies that can afford all sorts of solutions, what value is there in reinventing the wheel?

Any retailer that wants to lift their fulfillment game can do so in a matter of weeks. This is the value of the SaaS approach. Why spend 18 months and hundreds of millions of dollars to build and maintain a proprietary solution when you can purchase a subscription at good value and worry about your core business?

Source : www.linkedin.com/pulse/amazon-isnt-only-cloud-company-figure-out-supply-pantoja-navajas
Image Credit: static.wehaacdn.com

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